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Sarafina Wolde Gabriel
Chief Executive Officer
Sarafina has over 19 years of digital marketing experience and expertise in iGaming and marketing leadership. She joined Paysafe's Income Access in 2004 as leader of the in-house affiliate management team, later becoming Director of Affiliate Marketing and winning six iGB Best Affiliate Network awards. In 2022, she joined GeoComply as a Senior Director focusing on new business development and international expansion. As Rightlander's CEO, Sarafina's responsibilities encompass expanding into new markets and verticals, assessing product opportunities and forging strategic partnerships.
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Ian Sims
Founder
Ian previously worked at Fidelity Investments and as an IT manager at Barclays Bank. He left to start his own web development agency in 1994 attracting clients including the FT and JP Morgan, and sold his share in the business in 2002. In 2005 he started an iGaming affiliate site, initially as a hobby — one that escalated into a 12-year stint and a network of sites using database-driven content as its base. In 2016 he started to create the compliance product that is now Rightlander, used by over 100 leading brands in regulated markets.
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Jonathan Elkin
Sales Director
Sussex born and raised, Jonathan has spent the past 15 years in various commercial roles helping brands protect themselves online. This included three years in the US working for leading brand-protection providers CSC Digital Brand Services and BrandVerity. Jonathan joined Rightlander in July 2020 and is motivated by creating long-term strategic value for our clients.
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Sunny Yadu
Senior Business Development Manager
Sunny brings a decade of B2B SaaS experience across regulated industries. He partners with iGaming, finance and crypto brands to architect compliance and partner-intelligence programs that scale internationally. Based in London, he covers EMEA and APAC.
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Nicole Mitton
Head of Customer Success & Operations
Nicole is a seasoned professional with over a decade of iGaming experience across affiliate operations, client success and compliance programs. She leads Rightlander's customer success team, ensuring every client realises the full value of the platform.
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Damir Garvanovic
Solutions Director
Damir leads Rightlander's solutions team, translating complex regulatory requirements into practical monitoring programs. He works closely with product to ship the rules and integrations that regulated brands depend on.
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Rudy Domingo
Customer Success Lead
Rudy partners with Rightlander's largest operators to evolve their compliance monitoring. He's known for showcasing new features, facilitating customer-led changes and driving outcomes such as Bally's Interactive's adoption of Remedy.
