Marketing Managers — protect spend, unlock reach.
Benchmark against competitors, surface the keywords and placements they're winning, and reallocate spend toward partners and channels that actually convert.
See what competitors do. Act on what partners drive.
Four intelligence capabilities that give marketing managers the data to protect budget, surface untapped channels and justify every partnership decision.
Competitor benchmarking
See which affiliates, placements and channels competitors are using to capture your market. Track which partners promote them alongside you, and which are exclusive — then act before the gap widens.
- Affiliate overlap and exclusivity mapping
- Share-of-voice by keyword and placement
- Trend tracking across brands and markets
Keyword opportunity
Identify high-converting keywords and content placements your competitors rank for — and you don't. Discover where affiliate content is already driving traffic to competitor brands across organic, paid and social.
- Keyword gap analysis by competitor
- Affiliate content placement mapping
- Opportunity scoring by volume and intent
Channel ROI
Attribute revenue accurately across partner channels — including sub-affiliates your tracker hasn't seen. Stop making budget decisions based on incomplete data and start optimising against what actually converts.
- Sub-affiliate attribution via Trackback
- Channel-level conversion data
- Spend vs. outcome reconciliation
Partner performance
Score every partner by content quality, compliance posture and actual revenue contribution — not just click volume. Know which affiliates deserve increased investment and which are burning budget without converting.
- Partner scorecards combining quality and revenue
- Compliance status per partner and market
- Commission optimisation data
The competitor data your marketing strategy has been missing.
Rightlander's Marketing Intelligence module maps the affiliate and content landscape around your brand — who is promoting you, who is promoting your competitors, and which placements and keywords are driving the most value in each market.
Stop guessing where the opportunity is. See it directly, with data pulled from the same scan surface your compliance team uses.
What marketing managers walk away with.
Higher conversion
Direct spend toward the partners, placements and keywords that actually convert — backed by attribution data across the full referral chain, including sub-affiliates your tracker never saw.
Less wasted spend
Identify the partners driving clicks but not conversions, and reallocate. Stop paying commissions on traffic that never had commercial intent — and stop renewing relationships that look good on paper but don't perform.
New partners surfaced
Discover affiliates already promoting your competitors in your target markets — then recruit them before they become locked in. Find opportunities in channels and placements your current program has missed.
Competitive intelligence
Track competitor affiliate strategies over time — which partners they're adding, which keywords they're targeting, and which markets they're pushing into. Turn that visibility into a strategic advantage.
We were allocating budget based on click data that was missing a significant portion of the actual conversion journey. Rightlander surfaced attribution gaps we had no idea existed — and it gave us the competitor intelligence to stop ceding ground on keywords we should have been owning.
Built for regulated brands. Trusted where it matters.
10+ years, regulator-grade
Purpose-built for compliance teams inside regulated industries. Not a marketing tool with a compliance wrapper.
30+ markets out of the box
Jurisdiction-aware rulesets for UKGC, MGA, AGCO, AAMS, ANJ, FCA, ASIC, CFTC, MiCA and more — without custom setup.
One platform, three products
Compliance, Optimise and Quality share the same scan surface — so every use case compounds, and nothing overlaps.
Human support, not tickets
Every customer gets a named Customer Success lead with compliance expertise in your vertical. No outsourced helpdesk.